Numerous households in France have found that they can no longer live without multifunctional thermal cookers, also known as cooking food processors like the Magimix Cook Expert according to this article by French newspaper Lemonde, written by Pascale Kramer. Users of these types of appliances have found that it has liberated them from the kitchen and the daily task of cooking.
Cooking food processors or thermal cookers are food processors with the added capability to cook. This means that not only can it do the prep work like chopping and mixing at the push of a button, but it can also do the cooking and stirring at the push of another. Quality brands, such as the Magimix Cook Expert, can even be left unattended in the kitchen.
According to them, their eyes were truly opened to the use of a cooking food processor at the height of the pandemic lockdowns. With the entire family spending the days in confinement, parents had to cook three meals a day on top of working from home and caring for the family. With the help of a cooking food processor, they were able to leave the kitchen and attend to other things whilst their meals were cooking away for them.
“It saves an enormous amount of time,” said Virgie Letellier, a Magimix Cook Expert owner. "We can prepare a couscous in twenty minutes, a risotto in ten minutes. I throw it all in, no need to stir the mixture in the pot, I can bathe the children, help them with homework, take a shower,” she explained.
“I think it’s generational, I have less time,” adds Emilie Gateau. “Cooking needs to be fast, simple and effective. No more than twenty minutes in the evening.” According to her, she always needs to do two things at once. With an appliance like the Cook Expert, she can cook dinner without having to stay in the kitchen the entire time.
Delphine Cornier, another Magimix Cook Expert owner, adds that it even gave her enough time to try new recipes, like rice pudding. Because of its convenience, she is now able to try different recipes and actually succeed at them. Even dishes that are notoriously lengthy and difficult, like Beef Bourguignon can be done without much effort, according to her.
Naturally, these machines are left on the worktop. With their versatility and high price points, it almost becomes a status symbol, according to the article. Having an appliance like the Magimix Cook Expert shows that households can afford it, and will settle for nothing less than fresh, homemade meals on the daily.
What they love most about these appliances, however, is its ability to spark the joy in food and cooking without the need to be a slave to the kitchen. For some, these types of appliances enable them to create dishes they would have otherwise never made, only this time, they don’t have to worry about what’s in it.
“In the future, it will be the equivalent of the dishwasher or microwave,” said Marina.
Indeed, whilst daily, time-consuming tasks such as washing dishes can be done manually, why would you want to?
Book a demonstration to see the Magimix Cook Expert in action here.
